Dona Joins Product Development Specialist TRC

In the US, former Ipsos/Nielsen exec Kevin Dona has joined product development and analytics specialist TRC Market Research as Senior Vice President.

Based outside Philadelphia, PA, TRC designs and implements studies including brand, pricing, segmentation and loyalty research, in b2b and consumer markets. Dona (pictured) joins with more than twenty years' experience gained at Ipsos and Nielsen. Most recently, he was SVP, Team Lead at Ipsos in North America, leading a team of twenty professionals in the group's Marketing division, responsible for brand and segmentation shopper insights, new product development and forecasting. Earlier, he spent more than eight years in a variety of roles at product innovation division Ipsos-Vantis, and a decade at new product specialist ACNielsen BASES.

In his new role, Dona will be responsible for business development, offering innovative and business outcome-oriented research expertise. Rich Raquet, TRC's President and founder, comments: 'Kevin's broad range of experience will help TRC better integrate our proprietary expertise into our clients' existing processes to drive even more impactful results'.

Web site: www.trchome.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.