Frankly Debuts Cross-Platform Ad Targeting Program

In the US, content creation and analysis platform Frankly has launched an ad targeting program, to help media publishers deliver cross-platform, hyper-targeted audience segments.

Frankly's software enables brands and media companies to create, distribute, analyze and monetize their content across all of their digital properties on web, mobile and TV. The new 'Frankly Data' solution integrates its proprietary technology with first, second and third-party data drawn from Frankly-powered web, mobile and OTT platforms.

The company has also developed two new partnerships. The first, with cross-screen data management solutions provider Krux will gather and analyse data from digital properties owned and operated by local TV stations, and then segment it for cross-device targeting. The second is with audience analytics platform Reveal Mobile and analyses audiences using billions of location data signals. VP of Sales, Eric Burns (pictured) will lead a program using this data to aggregate individuals' location, demographics, behavior and interests.

William Ammerman, Head of Advertising at Frankly, comments: 'We're excited to put together a very innovative program using our technology and unique data insights, as well as to partner with leading companies such as Krux and Reveal Mobile, to produce actionable user insights and support robust advertising revenue streams for our station partners'.

Web site: www.franklyinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.