Nielsen Rolls Out Digital Ad Ratings in Taiwan

Nielsen has announced the Taiwan launch of its Digital Ad Ratings service, which helps clients measure and understand unduplicated reach across computers and mobile devices.

Previously known as Online Campaign Ratings, the service provides details of a campaign's full digital audience, demographics, unique audience, reach, frequency and gross rating points (GRPs) across computers, tablets and smartphones, alllowing comparison with TV ratings. Users can also view expanded demographics from Experian and Nielsen, including estimated household income, race / ethnicity, family size, and education level, along with Nielsen segmentation models: PRIZM, P$YCLE and ConneXions.

The service is currently available across twenty countries: Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Malaysia, New Zealand, Philippines, Poland, Singapore, Thailand, Turkey, the UK, and the US. Speaking of the launch in Taiwan, Toni Petra (pictured), Head of International Watch, said: 'In addition to our current TV audience measurement service, our clients also depend on us to provide quality measurement that not only meets their respective needs but does so in a way that drives value and provides the most comprehensive understanding of their audience and campaign effectiveness across platforms'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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