New US Firm Offers Mobile Community Access

In the US, audience measurement specialist Paul Krasinski has launched a technology company called Epicenter Experience, providing access to more than 30 million US consumers through its 'People Platform' mobile community.

Krasinski (pictured) most recently served as SVP, Strategy and Business Development at mobile marketing automation and personalization platform SessionM. Prior to this he was CMO at Visible Measures, CEO of customer data platform Umbel, and SVP of Digital Media and Analytics at Arbitron.

His new six-person 'research as a service' (RaaS) start-up is based in Boston's Seaport District, and will focus on providing audience insights and community development services to the entertainment, media, and consumer product industries. The firm has already launched the 'People Platform', giving brands real-time feedback and cross-device personalization options on mobile, digital and in-store.

Commenting on the launch, Krasinski says: 'Current research methods rely on phone interviews, meters, and projections to inform decisions and are simply not scalable or representative of the US population. Most importantly, these approaches don't reflect how consumers in our mobile era actually engage or share their perspective. Our platform enables brands to connect with consumers and build stronger relationships in a more coordinated fashion than ever before'.

Web site: www.epicenterexp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.