WPP-owned digital data collection specialist Lightspeed has launched a proprietary engagement assessment metric called the Survey Health Score (SHS), which captures real-time panelist feedback and satisfaction levels post-survey.
SHS has been developed to help analyze and benchmark survey design techniques, the effect of interview length and the influence of device type. Using the tool's dashboard, Lightspeed can consult with clients to better understand and respond to data quality concerns resulting from legacy survey design practices. Then, through its QuestionArts survey program team, the firm can offer guidance to drive both immediate and long-term improvements in overall survey design quality.
Once a survey is complete, Lightspeed panelists are given two single-choice questions regarding their enjoyment of the survey. The firm says that by combining these results with the survey drop-out-rate, a proprietary set of algorithms and variables calculates a questionnaire's SHS. Scores can then be rated against all previously ranked projects, as well industry peer groups.
Daniel Fitzgerald (pictured), Chief Client and Marketing Officer, comments: 'With the SHS assessment dashboard, we can further help our clients identify survey design problem areas and implement steps for improvement. SHS coupled with QuestionArts has the potential to increase the quality and richness of data captured via surveys to drive better research results'.
Web site: www.lightspeedresearch.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.