A syndicated version of Nielsen's Digital Content Ratings will be available from the end of this month, enabling clients to access daily comparative reporting across desktop and mobile devices in a single solution.
Digital Content Ratings is a core component of Nielsen's multiplatform analysis framework, Total Audience Measurement, which provides daily measurement of audiences across digital content types including video and text, with metrics comparable to television. Powered by Nielsen's census data platform, SDKs and new Cloud API, Digital Content Ratings will help digital and television publishers demonstrate the value of their content with metrics for monetizing video series launches, headline news, live coverage and viral events.
At the core of the new service is a methodology complementing that of Nielsen Digital Ad Ratings for identifying and measuring the audiences exposed to online ad campaigns. Megan Clarken, President of Product Leadership, comments: 'Delivering syndicated Digital Content Ratings is a tremendous milestone, and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms. This is the next step in the transformation of measurement as we know it'.
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All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.