Strong Joins Ipsos as Behavioural Science Lead

In London, Colin Strong has left his role as MD of Verve Ventures after eighteen months, to join Ipsos as Global Head of Behavioural Science. He replaces Stephen Donajgrodzki, who stepped down from the role last month.

Prior to joining online community specialist Verve, Strong (pictured) spent nearly two decades at GfK, most recently as Head of Industry, in charge of a team of account directors, plus the qual and UX teams. In this role, Strong also set up and managed GfK UK's Applied Behavioural Science unit. He began his career in 1989 as a psychology researcher at St Mary's Hospital, before joining Missing Link Software and Technology in a sales and marketing role. He then worked for four years at FDS International, initially as an SRE.

Donajgrodzki served as a Senior Partner at Dentsu Aegis-owned behavioural consultancy Equal and as a Strategic Consultant at the Central Office of Information. Earlier, he held planning roles at Initiative and Zenithoptimedia, and he was New Business Manager at Carat.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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