Bridg Launches Restaurant Client Analysis Tool

In the US, restaurant big data firm Bridg has launched a customer relationship management (CRM) solution, to help restaurateurs combine disparate silos of consumer data - including POS, e-mails and loyalty programs - into a unified view of individual customers.

Launched in 2012 by Google advisor Amit Jain (pictured), Los Angeles-based Bridg provides the sector with marketing and business intelligence, and taps into clients' POS system to build customer profiles and understand behavior patterns for use in personalized marketing campaigns. The new Bridg Enhanced CRM enables clients to blend transaction history data from a restaurant's entire commerce system, and draw out audience segments from individual buying patterns.

Commenting on the launch, Jain (pictured) explains: 'Restaurant brands find themselves with a growing number of separate customer databases, and until now, a unified and complete view of the restaurant guest has been missing. Bridg's new CRM solution drives comp growth by identifying individual buying patterns of audience segments - the results are immediate, measurable and cost-effective'.

Web site: www.bridg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.