Brandify Launches Innovation Lab

Location-based digital marketing solutions provider Brandify has launched a mobile-centred 'incubation and innovation environment', which will create experiences for consumers along the path-to-purchase at online and multi-location retailers, restaurants, banks and dealerships.

Brandify uses location technology solutions to connect global brands with consumers in the moment. Its new 'Brand Labs' initiative will focus on research, innovation and the development of marketing technology, and will work closely with brands to focus on the ways they connect with consumers locally.

In addition, Brandify Labs has integrated cognitive technologies such as Amazon Alexa, IBM Watson and Microsoft's Azure Bot Services into its platform. CEO Manish Patel (pictured) comments: 'Using machine learning, brands gain deeper insights about their customers and provide more authentic and tailored experiences for their buyers. Multi-location brands are always looking for ways to engage versus interrupt or annoy'.

Web site: www.brandify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.