Washington Office to House New BDS Research Team

Californian retail marketing and b2b firm BDS Marketing has launched a new team and solution, BDS Research, whose offer will include analysis of sales impact and performance, visual merchandising and retail experience.

The company previously offered a service called Business Intelligence, and the new launch sees this evolve into a more formal unit, with a team led by twenty-year technology research veteran Sean Wargo, as VP of Research. Wargo was previously Director of Industry Analysis at CEA. The BDS Research team will be based in a new office in the Washington D.C. area.

BDSmktg President Ken Kress comments: 'we've always been committed to leading our business with insights, and we know that further investing into research services will be a great benefit to our clients'. Randy Schrock, SVP of Strategic Services adds: 'The collection and interpretation of data is of increasing importance in today's business environment, and BDS understands its value is essential to our clients'.

BDS Marketing, LLC was founded in 1984 and is headquartered in Irvine, CA, with regional offices in Los Gatos, Calif., and Heath, Ohio. The new team is online at www.bdsmktg.com/research .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.