New York-based marketing intelligence software company Velocidi has raised $12m in a Series A round of growth equity financing.
Velocidi's cloud-based platform brings together marketing, sales, advertising, brand metrics, customer and media data into a single view, to enable brands to measure and analyse their marketing performance. New funding has been led by Pilot Growth, with additional investment from Neuberger Berman Private Equity Funds. Velocidi will use the funds to expand sales and marketing, and bring to market a new generation of its platform, powered by artificial intelligence.
CEO and co-founder David Dunne (pictured) comments: 'Since founding Velocidi in 2010, our mission has been to facilitate data analysis and insights, while also making it easier for teams to collaborate on findings and recommendations. This mission has already been successful, which has allowed us to build the business to profitability prior to this Series A round, and we are confident the investment and partnership with the Pilot Growth Equity and Neuberger Berman Private Equity Funds teams will help accelerate our growth and bring value to our customers'.
Web site: www.velocidi.com .