AskingCanadians Partners with Youth Specialist yconic

Online data collection agency AskingCanadians has partnered with student and youth network yconic, to give clients access to the latter's youth-focused consumer insights panel.

AskingCanadians will have exclusive access to yconic's panel, which comprises more than 360,000 teen and young adult survey panellists. Jon Kamin, MD of yconic, says that as well as providing clients with youth insights, the deal will bring 'even more value' to yconic's hundreds of thousands of active student users.

Raj Manocha, EVP of AskingCanadians' parent firm Delvinia, adds: 'We're thrilled to partner with yconic, which has become the go-to thought leader on millennial and student behaviour in Canada. This partnership enables us to provide clients with the ability to gain key insights into the student and youth demographic as we work towards building the most robust and diverse panel offering in Canada'.

Web sites: www.corporate.askingcanadians.com and www.corporate.yconic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.