Kantar is to roll out its Twitter TV Ratings service in Argentina and Colombia, from this week, giving clients there a variety of metrics on social media activity related to TV shows, events coverage and free-to-air networks. Launch in Peru should follow 'before the summer'.
The tool was first launched in the UK, and is now also available in Spain, Turkey, Brazil and the Philippines. Dashboard output shows activity levels surrounding particular channels and programmes, tracks influencers and monitors brand engagement; and in October 2015, the company added sentiment analysis.
Fabia Juliasz, Drector of Video Audience Measurement at Kantar IBOPE MEDIA, Latin America told industry site www.rapidtvnews.com : 'Social TV is a daily reality for many viewers, and Kantar Twitter TV Ratings enables us to understand those habits in depth as well as their impact in the industry'.
Web site: www.kantaribopemedia.com/kttr-type .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.