Dapresy Promotes Osterberg to MD and Hires Beth Rounds

MR presentation and reporting specialist Dapresy has promoted Fredrik Osterberg to the role of Managing Director, Europe, while appointing former Cambiar exec Beth Rounds as its Chief Marketing Officer.

The company's flagship Dapresy Pro software allows researchers with no programming experience to process, analyse and build infographics-based slides in a drag and drop format, providing tabulations in real time as surveys progress. The firm is headquartered in Norrköping, Sweden, with additional offices in Boston, Berlin, London, Sarajevo, Brisbane and Toronto.

Osterberg has been with the firm since 2008, when he joined as Chief Operating Officer, and more recently served as Chief Revenue Officer. Before this he was Head of Project Operations at Hermelin Nordic Research, where he worked for nearly five years. In his new role, he will oversee European and Australian client development, and continue to consult with clients.

Rounds joins from MR and analytics industry management consulting firm Cambiar, where as a Partner she led the Strategic Marketing practice, having previously managed the Marketing and Product Consulting Practice. Prior to this, she held senior positions at MarketTools, Greenfield Online and GfK Custom Research.

Brin Moore has also joined the firm, as Vice President, Strategic Partnerships, with a focus on building channel partners. Her previous career included senior sales roles for Voxpopme, Greenfield Online and IRI.

Dapresy CEO Tobi Andersson comments: 'We continue to strengthen our management team with top industry talent. These individuals bring deep expertise in their respective fields with a strong commitment to fulfilling our vision'.

Web site: www.dapresy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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