Sizmek Launches Targeting Data Hub

In the US, digital ad management company Sizmek has launched a Data Hub, which allows advertisers to pull in audience segments from integrated data management platforms (DMPs) and enhance them with data collected from served ads.

Sizmek's data-driven ad management solution MDX delivers multiscreen digital campaigns, including mobile and social media, via display, video and rich media. Its MRC-accredited viewability solution reports on the viewable rate of an ad placement; the recordable rate of web pages upon which a campaign appeared; the average duration of ad views; average surface area viewable for an ad placement; and campaign cost data relating to viewable and non-viewable impressions.

Using the new Hub, ad buyers can activate their audience data to build segments, and target ads from Sizmek's platform. DMP data can be enhanced with data collected from ad serving activity, including user experience / behavior information such as viewability, video completion and clicks. CEO Neil Nguyen (pictured) comments: 'With adtech consolidating at a consistent and rapid clip, it is becoming increasingly important for brands to be able to house their data in a central location. With the addition of Data Hub to the Sizmek Programmatic Creative solution, and to our platform, ad buyers can easily leverage the valuable insights from all of their data to deliver consumers the ads they'll find the most engaging, when and where it matters most'.

Web site: www.sizmek.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.