Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m.
In developed markets, Buy Q4 2016 revenues decreased 1.4%, but increased 0.4% on a constant currency basis, which Nielsen says reflects 'modest strength' in Western Europe, partially offset by 'softness' in the US market. Buy emerging markets revenues increased 4.0%.
Within Watch, revenues for Video and Text measurement segments increased 8.4%, Audio decreased 1.6%, and Marketing Effectiveness rose by 6.4%.
During the fourth quarter group net income was $159m, down 36.7% compared to the fourth quarter of 2015, which the firm says was primarily because of its increased stake in shopper insights specialist Nielsen Catalina Solutions. Adjusted EBITDA increased 3.2% to $548m, compared to the fourth quarter of 2015.
Revenues for the full year increased 2.2% to $6,309m; Net income decreased 11.9% to $502m; and Adjusted EBITDA rose 4.3% to $1,938m. During 2016, Buy revenues dropped 0.7% to $3,322m, while Watch revenues increased 5.7% to $2,987m. CEO Mitch Barns (pictured) commented: 'Overall, at a total company level 2016 was a challenging year. We've responded by sharpening our focus on the key strategic initiatives that will drive us forward. And we continue to drive productivity and efficiency in our operations'.
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