Hotspex Hires P&G Veteran as Behavioral Science Lead

Employee-owned marketing research firm Hotspex has appointed former Proctor & Gamble (P&G) veteran Dan Young as Chief Behavioral Scientist.

The company offers access to consumer panels comprising more than four million households in over 40 countries, delivering research-based recommendations throughout the brand cycle. Young (pictured) joins with 30 years' behavioral science expertise gained at household goods giant P&G. Here he played a leadership role in market research innovation, product development, brand strategy, design, and communications - drawing on knowledge of behavioral sciences and psychophysiology, and using techniques such as cognitive linguistics, psycholinguistics, and a range of research methodologies to understand consumer memory associations, motivations and needs.

In his new role, Young will expand Hotspex' capabilities in applying cognitive and social psychology and neuroscience to client business questions. He will also coach and mentor the firm's Behavioral and Market Science teams. Commenting on his appointment, Young said: 'What really caught my attention about Hotspex is its growing team of curious PhDs in the fields of cognitive psychology and behaviour, and its track record for innovating within the insights industry'.

Web site: www.hotspex.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.