Fulgoni Outlines comScore Plans for Products, Audit

comScore CEO Gian Fulgoni has told investors the firm expects the public release of its ExtendedTV product sometime in 2017; and a return to stock exchange listing in the summer. Fulgoni also expressed disappointment with the spread of the flagship vCE product.

In a phone call on Friday, the recently returned CEO said ExtendedTV - which measures viewing of TV content across linear, time-shifted and digital - would move shortly from its current limited private client release to a larger group of triallists, then into the public domain 'later this year'

The company has brought in more than twenty consultants to speed up the auditing process which will enable it to apply for relisting on Nasdaq, or possibly listing on the New York Stock Exchange, which Fulgoni (pictured) says should happen in the summer. The firm's revenue was flat last year but should return to growth in 2017, according to CFO David Chemerow.

Fulgoni told the audience that since his return six months ago he has seen 'substantial improvement in our products and a sharpening of our sales and marketing approach', but that he remains disappointed by the progress of some offerings, notably Validated Campaign Essentials, which has not been growing at a speed commensurate with its MRC accreditation and very strong credentials. He also hopes for better progress in mobile measurement and says the firm is 'redoubling its efforts'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.