Remesh and eCGlobal in LatAm Partnership

MR software firm Remesh has partnered with online panel and digital MR solutions provider eCGlobal Solutions, to help Latin American clients engage in conversation with their audience at specific moments - such as 30 minutes after viewing a TV show.

New York-based Remesh has developed a survey tool that uses artificial intelligence, machine learning and natural language processing to gather, filter and rank the collective opinion of crowds in a conversational format. The partnership means clients can use this platform to pose open-ended questions to a group selected from eCGlobal's 1.6 million consumers. The user can view the group's individual responses as they are entered in real-time, through a combination of artificial intelligence, machine learning and crowd voting; bringing the data into one response that represents the opinion of the wider group. Remesh co-founder and CEO Andrew Konya says eCGlobal's model aligns perfectly with his firm's goal to nurture 'meaningful conversations' that help brands better understand their consumers.

eCGlobal CEO Adriana Rocha adds: 'Through our proprietary network that integrates communities, gamification and mobile technologies, eCGlobal gives brands access to millions of consumers segmented into behavior and attitudinal groups. The addition of Remesh to our existing network will supercharge our clients' abilities to understand their consumers and fuel growth for the biggest brands across Latin America'.

Web sites: www.remesh.ai and www.ecglobalsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.