Online community and survey tech provider Toluna is planning to increase the size of its respondent community by 20 per cent during the second half of 2017, and has hired Kyle Kim-Hays as EVP for Global Digital Marketing, responsible for the push.
Kim-Hays (pictured) joins with a marketing and product strategy background, which has included senior exec positions at Verizon, Warner Bros, Microsoft, SAP and American Express. In his new role, he will oversee digital marketing strategies for acquisition, engagement and retention of the Toluna.com community.
Toluna says the community expansion will enhance its ability to deliver access to low-incidence, hard-to-reach audiences, while expanding its reach and supporting its recent launch into nine new markets across Asia-Pacific, Latin Americam the Middle East and North Africa. CEO Frédéric-Charles Petit comments: 'In addition to advancing our real-time research platform, we're make unprecedented investments in our panel community. Bringing on Kyle to lead all aspects of our community digital marketing strategies will help Toluna continue to reshape market research through an innovative combination of technology and community that helps companies get the real-time answers they require from the right people to make great business decisions'.
Web site: corporate.toluna.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.