Xaxis Hires New Leader for Global Products Unit

WPP audience profiling and targeting division Xaxis has appointed Bob Walczak as EVP, Global Products, in charge of a new team overseeing product management, global partnerships and supply.

Xaxis was formed in 2011 and now delivers results for clients in 46 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Its new Global Products unit works across Xaxis and all its specialist brands, Triad Retail Media, Light Reaction, and plista.

Walczak (pictured) joins after serving as Global CEO of Xaxis' 'mobile-first' performance ad business Light Reaction, which he helped launch in 31 markets across North America, Europe and Asia Pacific. Prior to this, he was General Manager of IPONWEB's Bidswitch, and General Manager and VP at PubMatic, where he developed the mobile and emerging media business.

In his new role, Walczak will also coordinate Xaxis' Global Products team efforts with GroupM's [m]PLATFORMm to derive competitive advantage from the latter's scale and resources. Nicolas Bidon, Xaxis Global President, comments: 'Bob has built Light Reaction into a powerful offering for Xaxis, enabling advertisers to drive real outcomes such as sales, subscriptions and other meaningful customer engagement. His experience launching and scaling world-class media solutions makes him an ideal choice to head the Global Products team as we continue to advance our lead in delivering measurable, outcome-based programmatic advertising solutions'.

Web site: www.xaxis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.