In the UK, brand building specialist Andrew Marsden has launched a brand activation agency called Pilgrim Marketing, offering clients business strategy and brand positioning services combined with creativity and access to in-house research.
To launch the business, Marsden, who was previously Marketing Director of soft drinks brand Britvic, has teamed up with twenty-year research veteran Rob Waddington (pictured), who joins as Head of Research, having previously served for a decade as MD of behaviour analysis specialist Futuresight. Waddington will provide Pilgrim's in-house research capability, offering clients qual and quant consumer and shopper research, concept testing, insight identification, pre-campaign testing, and campaign effectiveness analysis.
Marsdens team also includes client experience specialist Jim Sewell; Toby Moore, the founding Partner of shopper marketing agency Mesh Marketing; and Mesh Marketing's former Executive Creative Director Laura Auchterlonie.
Commenting on the launch, Marsden said: 'Pilgrim's unique combination of senior ex-clients and agency leads means we really get the consumer and trading challenges today's brand owners face, and can then bring their brands to life from strategy to store in more powerful, relevant and creative ways along the path to purchase'.
Web site: www.wearepilgrim.co.uk .