In the US, consumer data provider Neustar has hired former OMD Managing Director Julie Fleischer as Vice President of Product Marketing for Marketing Solutions.
Neustar uses data science, programmatic ad buying and proprietary first party data assets to provide cross-platform ad targeting services for clients. Fleischer (pictured) joins with more than twenty years of experience in data science, analytics and enterprise information management. Most recently, she worked at Omnicom-owned media agency OMD, where was MD of the Chicago-based retail practice. Prior to this, she spent six years at Kraft Foods Group, latterly as Senior Director, Data + Content + Media; and earlier she was VP/Group Director Account Planning and Innovation at digitas.
In her new role, Fleischer will oversee all product marketing for the Marketing Solutions portfolio, with responsibility for all product launches, driving alignment on go-to-market strategies and leading co-marketing activities with industry partners. She reports to CMO and Comms Officer Steven Wolfe Pereira, who comments: 'Julie has been a driving force for change and innovation in the industry and is a passionate advocate for improving digital ad viewability standards. Her track record for motivating high-performing teams, her hands-on understanding of data and analytics, and her deep expertise as both a brand and agency leader give Julie a truly unique perspective to help drive our go-to-market strategy and product innovation'.
Web site: www.neustar.biz .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.