Field Agent Expands to UK, Hires Shuker as MD

US-based mobile research and retail data collection specialist Field Agent has expanded to the UK, where it has promoted Robin Shuker to the role of Managing Director.

Established in 2010 by a team of researchers and based in Fayetteville, Arkansas, Field Agent uses mobile technology and a crowdsourcing approach to offer clients real-time feedback from shoppers at their 'point of influence' with brands. The firm raised $2m to fund expansion plans and new product development in 2015, and it now has operations in seven countries, including the UK, US, Australia, Canada, Mexico, Romania, and South Africa.

Since early last year, Shuker (pictured) has served as the firm's Head of Customer Insight. He began his career in the ad industry, before joining Wunderman and then Interpublic. He later served as MD of marketing consultancy Brands in Action (BiA); MD at mobile mystery shopping specialist Streetspotr; and a Director at qual and quant branding specialist Buzzrocs. In addition, he co-founded online qual research tool provider ChatCloud.

In his new role, Shuker says he plans to build on his past experiences with Field Agent Global to deliver insights that will have a direct business impact for major brands. Commenting on the expansion, co-founder and Chief Strategy Officer Henry Ho said: 'Multi-national brands need multi-national research partners. And we intend to become the go-to source for global-mobile data and insights'.

Web site: www.fieldagent.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.