Daily Research News Online

Cint - technology that transforms and accelerates how companies gather insights

Most viewed items
in the last week...

  1.   * Informa Business Intelligence Expands and Restructures  
  2.   Layoffs at IDG Following Acquisition  
  3.   Apple Execs Launch Foot Traffic Analytics Firm  
  4.   Interscope Co-founder Alison Chaltas Joins Ipsos  
  5.   Judge Ponders $19m Settlement over Rentrak Sale  
  6.   Lightspeed Hires and Office Boost Asian Presence  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb Asia
MrWeb Australia

Former AudienceXpress President to Lead TiVo Analytics

March 15 2017
In New York, entertainment technology and audience insights provider TiVo has hired former AudienceXpress President Walt Horstman as SVP and General Manager, Analytics and Advertising.

Walt HorstmanHorstman (pictured) spent the past four years at programmatic TV ad platform AudienceXpress, where he led a team developing and executing on business and data strategy, drove deployment of the platform with both TV ad inventory partners and buyers, and developed the firm’s product strategy and roadmap. Prior to this, he spent six years at former AudienceXpress parent company Visible World, which provides advertisers with targeting and customization solutions (both firms were acquired by telecoms company Comcast in 2015). Earlier, he held senior positions at Cablevision and Accenture.

In his new role, Horstman will lead TiVo’s Analytics and Advertising team, while overseeing deliverables across the company’s product roadmap, and managing overall business group operations. He will report to EVP and COO Pete Thompson, who comments: ‘As an accomplished executive with a proven track record of leading cross-functional teams, Walt brings renewed perspective and deeply relevant experience to TiVo’s analytics and advertising offerings. His diverse background and industry knowledge surrounding data-driven insights and advanced TV advertising make him especially well-suited for this role and we’re thrilled to have him on-board to further our analytics strategy'.

Web site: www.tivo.com .