Publicis-owned technology and marketing services company SapientRazorfish has launched a 'business transformation' offering, with six integrated services spanning data and artificial intelligence, customer experience, and digital business strategy and innovation.
Publicis Sapient's services also include growth and business model strategy, new product and service innovation, and advanced analytics, and it taps the expertise of sister agency Sapient Consulting and digital arm DigitasLBi to deliver customer-centric digital transformation across the entire enterprise.
SapientRazorfish CEO Alan Wexler (pictured) comments: 'Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age. The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect'.
Web site: www.sapientrazorfish.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.