BrandView Upgrades Price and Product Tracker

UK-based Brand View, whose tools help clients track and analyse prices, products and promotions, has released OnSite 2, a tracking tool for global pricing analysis.

The firm's software combines 'seamless coverage of online and bricks and mortar stores' across five continents with integration of proprietary data, allowing users to benchmark and compare their own value propositions, promotional strategies and online activity with those of competitors.

The latest release integrates these functions into a straightforward browser extension, as well as giving clients immediate access to pricing history, plus retailer shelf page assessments and insights by product position, product name and price competitiveness.

Company founder Daniel Burton comments: 'We are excited to launch this industry-leading pricing analysis capability to the global market. Brand View OnSite 2 is the culmination of disruptive technologies like advanced machine learning, big data, and automated product matching at an unprecedented scale, which are playing a key role to those who administer price and promotion strategies throughout the retail industry on an international level'.

The firm is online at www.brandview.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.