In the US, shopper insights specialist Nielsen Catalina Solutions (NCS) has launched a solution to measure the sales effectiveness and unduplicated reach of CPG advertising campaigns delivered across TV, desktop and mobile publishers.
NCS boasts purchase data from more than 90 million US households, across more than 18,000 retail and drugstore locations, which when integrated with data from Nielsen Homescan and Retail Measurement Services (RMS) provides figures for 'nearly 100% of all-outlet US CPG spend'. Facebook is the first client to sign up for NCS' new cross-media sales measurement solution, which it says will allow its advertisers to gain an understanding of how Facebook and TV advertising work together to drive sales.
Fred Leach (pictured), Facebook's Director of Marketing Science, comments: 'CPG advertisers want to know how their Facebook, Instagram and Audience Network campaigns are performing in combination with their other advertising, including TV. NCS's latest cross-media addition to their Sales Effect suite provides those insights. Advertisers already know that Facebook and TV advertising work well together to drive sales - the research from Nielsen Catalina Solutions quantifies that'.
Web site: www.ncsolutions.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.