infas Launches Full Service Agency in Germany

In Germany, social research group infas Holding AG has set up a full-service agency called infas quo, offering strategic management consulting based on market research. The business will be led by former GfK exec Karsten John, who is also a previous infas employee.

Based in the center of Nuremberg, the new business will work with clients in the finance, investment, trade, transport/logistics and FMCG sectors. The company will tap into the resources of the infas Institute for Applied Social Science, including its telephone centre, nationwide face-to-face field force and proprietary online research tools.

John (pictured) joins after more than fifteen years at GfK, where most recently he was Head of Financial Services, Germany. Prior to this, he spent eleven years at the infas Institute for Applied Social Sciences.

Menno Smid, CEO of infas Holding AG and MD of the infas Institute, comments: 'With infas quo, we are adapting our research and analysis understanding into new research approaches for market research. The new company will offer studies in Nuremberg based on comprehensive industry expertise and excellent data. Something for which we have a great need, especially in today's world of diverse challenges'.

Web sites: www.infas-holding.de and www.infas-quo.de .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.