WPP's Added Value Hires Two in Sydney

WPP-owned brand development and insight consultancy Added Value has appointed Gillian Reilly and Kim Braganza as Associate Directors in its Sydney, Australia team, following the expansion of its client roster.

Reilly returns to Australia after nearly a decade working in the UK and Europe, where she held senior planning roles with agencies such as Mojo, RKCR and Naked, and client side at Diageo as Consumer Insight and Planning Manager. In her new role, Reilly is tasked with further boosting Added Value's Cultural Strategy offering. Before joining, Braganza worked for Nestle Purina as Regional AOA Head of Insights, having previously been the firm's Consumer & Shopper Insights Manager. Earlier, she worked for MBF Australia as Customer and Competitor Research Manager; as a Project Manager at Jigsaw Strategic Research; and as Field Supervisor at MRA Research.

Commenting on the appointments, MD Dennis Wong said: 'Gillian and Kim have added significant leadership skills to the agency coupled with deep expertise in strategy and insights. Importantly, their diverse backgrounds mean they will bring new ways of thinking and looking at the world to our clients. Hiring talent of their caliber is central to Added Value's ongoing strategy to provide our clients with thinking that challenges them and grows their businesses'.

Web site: www.added-value.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.