Triple MRC Win for DoubleVerify

Digital ad verification specialist DoubleVerify has received MRC accreditation for three more of its metrics: mobile in-app viewability, sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic; and its DV Authentic Impression performance and brand safety indicator.

The company also won continued accreditation for existing measures including ad viewability for both desktop display and video, brand safety, blocking and geo-target validation for the US and elsewhere on desktop traffic. Its first MRC accreditation came in February 2013.

Congratulating the firm, MRC Executive Director and CEO George Ivie said DoubleVerify's 'commitment to transparency and quality is clearly evidenced by this latest achievement, and, as a result, those who rely on DoubleVerify's accredited services are the biggest beneficiaries'. The MRC (Media Rating Council) currently more than 100 research products audited.

DoubleVerify COO Matt McLaughlin (pictured) comments: 'As brand marketers continue to increase their digital advertising budgets, it is imperative that they have accredited third party measurement and protection for all their media investments across desktop and mobile - a challenge that hasn't been solved until now'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.