West Coast Office for Clear

Clear, the brand and marketing strategy company within ad agency group M&C Saatchi, has opened an office in Los Angeles, its first on the US west coast. The office will be led by consumer tech expert Ki Choi, and signals expansion into the booming sector.

Clear, founded in 2002 and sold to Saatchi just five years later, is focused on helping 'ambitious organizations drive lasting transformation in their business', using 'a rare combination of business rigor and customer insight'. The firm says the move follows significant growth in the consumer technology sector, and caps four years in which (after recovering from a 'very tough year' in 2012) it has 'grown into a global network' with offices in London (headquarters), New York, Dayton (OH) and Singapore.

As well as offering local support for west coast clients, the office signals Clear's aim to expand its consumer tech offering across the US. Choi comments: 'There are significant happenings in tech right now, from both established and emerging players. We're excited to meet their business challenges with hyper focus, including bridging the gap between UX and strategic marketing'.

Global CEO Damian Symons says the opening 'signals a bold statement of intent. To invest in the digital and tech capability that will help our clients continue to lead their categories and create extraordinary customer experiences'.

Web site: www.clearstrategy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.