Socialbakers Launches 'All-In-One' Analytics Suite

Prague-based Socialbakers has launched an 'all-in-one' social media analytics, management and performance solution.

The firm's dataset includes nearly ten billion content pieces from almost ten million social media profiles gathered over eight years. The new 'Socialbakers Suite' combines analytics and historical performance data, to provide users with suggestions for the best time to post their content to achieve maximum impact, and the right content to generate the most impact and return. Within the tool, marketers can act on data, predictions and recommendations, manage their content, community, social ads, and analyze their performance with visual reports.

Users can monitor and report the impact of their social media activities on their community and businesses; uncover how effectively their competitors are using paid social media budgets; and review the effectiveness of their campaigns against industry benchmarks. In addition, they will gain data-driven predictions for their social media advertising, and be able to correlate their social media data with other business intelligence, to demonstrate ROI.

CMO John Malatesta (pictured) comments: 'What's important for marketers is having the necessary insights to deliver relevant content that will resonate with their audiences, and to demonstrate the measurable impact of social media on their business. The Socialbakers Suite gives them one easy-to-use tool to do that'.

Web site: www.socialbakers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.