Growing SMG Insight Promotes Fraenkel for VP Role

YouGov-owned sports and sponsorship specialist SMG Insight has promoted Lance Fraenkel to the role of Vice President, North America.

SMG Insight was launched by former Comperio Research VP Frank Saez in 2010. Later the same year YouGov acquired a minority stake in the firm, which then moved into YouGov's office in London. Fraenkel (pictured) is based in New York and was previously Head of Client Service for YouGov's combined US BrandIndex / Profiles business, leading cross-functional teams. He joined the company a decade ago as an Analyst.

In his new role, Fraenkel is tasked with helping grow and scale the US business. He will work closely with Tracy Schoenadel, SMG Insight's Senior Vice President, who continues to develop the company's presence across the region. Commenting on the appointment, Saez said: 'Lance's arrival demonstrates an ongoing phase of exciting global growth for the business. As a client-focused expert in his field, Lance brings with him extensive experience of YouGov's consumer research products and will play a key role in providing the depth, accuracy and immediacy of data required by this specialised industry in the North American region'.

Web site: www.smg-insight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.