San Diego, California-based data collection agency Branded Research has expanded into full service research with the opening of an insights department, led by former Nielsen exec Kristen Miles.
The firm offers social media sample and quantitative research solutions, with a proprietary panel management platform MintVine used to reach specified target audiences. The new Branded Insights department will focus on market segmentation, gleaning insights about habits and tastes within specific demographics. This will include everything from consumer confidence to how age and income level affect political activism, to celebrity research used by movie studios for casting.
Miles (pictured) joins as Director of Insights after nine years at Nielsen, where she most recently served as Research Manager. Commenting on the launch, CEO and co-founder Matt Gaffney said: 'Our capabilities have dramatically increased with the addition of Branded Insights. We're eager to leverage the wealth of data we have at our fingertips, through our reliable panelist community, to mine consumer and business insights on our own. And we're looking forward to sharing insights on the experience of our panelists'.
Web site: www.brandedresearchinc.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.