Growth Funds for Influencer Marketing Firm CreatorIQ

Los Angeles-based influencer marketing platform CreatorIQ has raised an undisclosed amount of Series A funding, which it will use to expand its research, analytics and business development efforts.

CreatorIQ's service enables brand marketers and advertisers to find new content creators and digital influencers across Facebook, Instagram, Twitter and YouTube. Users can overlay their first-party data with CreatorIQ's demographic and psychographic data, and track campaign performance by automatically monitoring key metrics.

The new funding round has been led by newly created growth marketing and strategic communications business Affinity Group, which has been founded in partnership with venture capital company TPG Growth and Evolution Media. CreatorIQ CEO and founder Igor Vaks (pictured) comments: 'We've been fortunate to work closely with innovative companies who are at the forefront of using digital creators for brand storytelling. Affinity Group is an ideal partner as we look to build on our core strengths in data and technology and make CreatorIQ a must-have platform'.

Web site: www.creatoriq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.