Mobile survey technology provider OnePoint Global has launched In-App, a mobile survey solution which collects feedback from inside an existing customer app, regardless of whether consumers are online or off-line.
Through the client-branded solution, the consumer is invited to participate in a survey with an In-App notification, and replies in the app environment. In addition to traditional browser-based surveys, app technology enables the use of device-specific functionalities such as video, voice, barcode scanning and geographic capabilities to engage or geo-trigger an In-App survey. Built using software development kits (SDK) within an open source environment, clients can use and integrate In-App into their existing customer experience survey architecture and business reporting tools.
Rob Huijboom (pictured), Chief Commercial Officer, comments: 'Surveying the customer experience from within the clients' app adds significant benefits for the user as well as the market research agency and brand owner. Although the clients' app is now becoming a survey channel, surveys are not always about the app-experience itself. Importantly they can also be about any type of contact the consumer has with the brand, retail, contact centre, indeed just about everything'.
Web site: www.onepointglobal.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.