20|20 Launches 360 Degree Ethnography Tool

Nashville, Tennessee-based MR technology and services firm 20|20 Research has launched a digital ethnography tool called Ethno360, promising researchers a full picture of consumers and their actions.

The new solution uses 360-degree camera technology for in-home ethnography, shop-a-long experiences and meal preparation studies. According to the firm, this allows it to provide deeper insights and more authentic user experiences than other solutions, which are limited to what respondents are willing to show and share. 20|20 manages all the logistics of the technology, including camera distribution and return, training, and video collection.

Company President Jim Bryson (pictured) comments: 'Researchers want to hear and see everything. The more immersed we are in a person's experience, the more insight we will gain. Ethno360 gives researchers a real-life participant experience, using a combination of the physical environment with 360-degree technology'.

Web site: www.2020research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.