New Ethnic Technologies Tool Targets Ten Indian Groups

In the US, multicultural marketing data software provider Ethnic Technologies has launched a new product called ACCESS India, helping marketers to connect with Indian consumers in North America, in ten distinct language and cultural groups.

The firm boasts a 40-year history of conducting multicultural, religious and language preference research. The new tool, ACCESS India combines in-depth information about names with enhanced neighborhood analytics (ENA), in a product that offers granular data for each individual Asian Indian record. The distinct language and cultural groups included in the product are Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, Telugu and Urdu.

The tool will be launched as part of the firm's Lunch 'n Learn program, which delivers marketing presentations to clients' in-house teams responsible for multicultural marketing. These tailored presentations include modules which offer guidance on issues such as how to identify Indian customers for direct marketing programs, direct marketing success using multicultural research and analysis, and predictive identification such as segmentation technologies and the multi-layer approach.

The firm, which is led by CEO Zach Wilhoit (pictured), is online at: www.ethnictechnologies.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.