Cambridge Analytica, which uses data to change audience behaviour, has appointed former Google and Turn exec Richard Robinson as Vice President of CA Commercial, based in the firm's London office.
Cambridge Analytica is the US affiliate of SCL Group, which uses data science and behaviour change consulting to advise political campaigns, issue groups and companies on influencing their various audiences. The firm is funded by US hedge fund billionaire Robert Mercer, who also helped fund US President Trump's presidential election campaign. During this, Cambridge Analytica claims to have been 'instrumental in identifying supporters, persuading undecided voters, and driving turnout to the polls'.
Robinson (pictured) joins from real-time insights firm Turn, where he served as Managing Director and VP, EMEA. Prior to this, he held several senior roles at Google, latterly as Director, Brand Development. He has also held senior roles at market intelligence firm IDC, leading the consulting and marketing services business in Europe, and the client services division of parent IDG's International team, based in EMEA.
In his new role, Robinson will lead CA Commercial in Europe. CEO Alexander Nix comments: 'We're delighted to have someone of Richard's calibre join our senior leadership team. His experience in supporting brands large and small to transform the way they engage with customers, and his proven ability to scale businesses, will be invaluable as we accelerate our commercial business globally'.
Web site: www.cambridgeanalytica.org .