New Tool Matches Ad Campaigns to User Needs

In London, software developer We Are Personal (WAP) has launched an artificial intelligence (AI) ad campaign personalisation tool, through which marketers can dynamically change their entire web site to match each user's needs.

Launched in 2015, WAP develops tools and services to enable clients to offer 'exceptional customer experiences' through personalisation of design, layouts and customer journeys, as well as content and messaging. Tailored for digital ad campaigns, the firm's new WAP Dynamic solution can be used to ensure web site visitors see a site that is tailored to the advertisement they have engaged with. In addition, the tool can remember each user for future visits, to once again provide relevant information.

CEO Adam Lee (pictured) comments: 'Having worked in digital marketing for over a decade I wanted to offer a solution that would improve the digital experiences for as many people as I could reach. Our first step is to improve advertising experiences and, through WAP Dynamic, I believe we will achieve just that'.

Web site: www.wearepersonal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.