Marketer 5by5 Buys Sightline Research + Strategies

Brentwood, Tennessee-based marketing agency 5by5 has acquired MR company Sightline Research + Strategies, its long-time partner.

5by5, many of whose clients are medical, religious and charitable institutions, was founded in 2014 and the acquisition is its first. Sightline founder Mark McPeak (pictured), a 25-year industry veteran, joins 5by5 as Vice President of Research and Organizational Strategy. He worked originally in automotive market research community and also brings executive non-profit management experience. Clients of Sightline include the Tennessee Titans, Duracell, Gideons International and Zillow - as well as many of 5by5's customers.

5by5 CEO Shannon Litton says her firm always 'leads with strategy first' and has therefore 'always valued market research in its strategic process'. She continues: 'We are thrilled to join forces with Mark and his team to bring this core competency in-house to better serve our clients and craft strategies for sustainable long-term success'. Says McPeak: 'I have known Shannon for over a decade, working closely with her and her team on multiple projects. I am extremely proud and excited to become a part of a growing, collaborative, dynamic team of strategists and creatives that truly appreciates the value market research can bring'.

Web site: www.5by5agency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.