Daily Research News Online

The global MR industry's daily paper since 2000

InsightsNow Hires Lynch to Expand Co-Creation Methods

June 20 2017

In the US, product innovation specialist InsightsNow has hired Karen Lynch to lead expansion of its co-creation and co-design methods, which are designed to uncover sensorial triggers of behavior.

Karen LynchFounded in 2003 in Corvallis, OR, InsightsNow works with CPG companies to help them develop better products. Lynch (pictured) joins as Senior Director, Qualitative Insights with more than 25 years' industry experience. For the past seventeen she has run her own consultancy, offering group moderation; facilitating play-based idea generation; and training teams in corporate communication, creative problem solving and skill building. Earlier, she was Research Director at Argyle Associates, providing customized research services for management consulting clients; an Associate Researcher at Sun Research Corporation; and Associate Field Director at Greenfield Consulting Group.

Commenting on the appointment, Chief Research Officer Greg Stucky said: 'In every sector, innovation timelines are shrinking and the need to launch more successful products sooner is ever increasing. Karen's expertise in insights discovery is a wonderful fit with InsightsNow's focus on behavioral research and goals to accelerate R&D and marketing innovation by reducing cycle times, and getting new products and services to market faster and more successfully'.

Web site: www.insightsnow.com .

All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online