Funds for B2B Data Management Firm Synthio

Atlanta, GA-based customer data platform Synthio, Inc. has raised finance to the tune of $10.5m, for use in growing its platform and products, marketing, sales and customer success teams.

The firm was previously known as Social123, and provides b2b SME and enterprise marketers with contact-centric data management via a subscription-based model. Services include merging non-standard or free-form data into a single usable dataset; contact acquisition; and enhancing understanding and use of existing data through a data health analysis.

The new round, adding to $8m raised previously, was led by Fulcrum Equity Partners, with participation from current investors including Vocap Investment Partners, the AIM Group and Silicon Valley Bank.

CEO and founder Aaron Biddar says the funds allow the firm 'to continue investing in its unique ability to synthesize 1st and 3rd party data into the highest quality contact, firmagraphic and technographic profiles'. He adds: 'Our contact-centric approach to customer data is unique in the market and is an indispensable solution designed to address the major pain points hampering marketers' productivity and performance'.

Jim Douglas, Partner at Fulcrum says the firm is building 'the most technically advanced, user-friendly and comprehensive end-to-end customer data platform anywhere'.

Web site: www.synthio.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.