Brandwatch Launches Image Insights Logo Tracker

Social media intelligence specialist Brandwatch has unveiled an image recognition platform that it says can track and analyze any logo.

The firm's new Image Insights technology even works with 'notoriously difficult to track logos like the Nike swoosh', according to the Brighton, UK-based company, whose flagship products Brandwatch Analytics and the Vizia platform produce and distribute insights on social media trends and behaviour. The software picks up logos anywhere on an image, whether that image is on a t-shirt, billboard or even in a tattoo.

Brandwatch says independent benchmarking suggests its system is three times more accurate and collects ten times more coverage than the closest competitor.

Jose Luis Cruz Tijerina, Head of Social at PepsiCo, says the system 'takes social intelligence far beyond the confines of text-only social analytics', adding: 'With this new technology we can dive into a more authentic view of our customers and their relationship with our products and brands, especially their after-purchase experience'.

Caspar Atkinson, Chief Product Officer at Brandwatch, says the product is the result of eighteen months of meticulous development work, adding: 'we're proud to release a truly groundbreaking product'.

Brandwatch, which expanded its relationship with Twitter in April, has offices in Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore, and is online at www.brandwatch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.