In the US, consumer data provider Neustar has hired former Catalina Marketing MD Krishna Chettayar, as General Manager and Vice President of Product, OneID.
The firm uses data science, programmatic technology and proprietary first party data assets to provide cross-platform ad targeting services for clients. Chettayar (pictured) joins with more than two decades of data, analytics and digital media experience. Most recently, he helped shape the consumer data and insights services at credit information provider TransUnion. Prior to this he served as MD, Media Solutions of point-of-sale data giant Catalina Marketing, leading the development of mobile, online and in-store media solutions serving the CPG, pharmaceutical and agency verticals. Earlier, he held senior roles at Acxiom, IRI, Dun & Bradstreet, and GE.
In his new role, Chettayar is tasked with driving the growth and strategy of Neustar's identity resolution solutions, including the OneID system. He will report to Chief Data and Analytics Officer Venkat Achanta, who comments: 'Krishna is a leading data science and advanced analytics expert with an extensive track record in customer intelligence and customer data management and we are thrilled to have his caliber of talent. His expertise in the financial services, travel and entertainment, retail and automotive industries, along with his background working for well-known data organizations makes him a valuable addition to our team'.
Web site: www.neustar.biz .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.