Impressive Growth for UK's ABA

UK-based retail insights firm ABA Research has announced revenue growth of 14 percent, to £7.7m, in the year to March 2017.

The company was founded by Alison Bainbridge in 1994, employs 107 staff and has offices in St. Albans, London and Leeds. Its work helps shape retail propositions, track brands and monitor customer experience with a focus on emotional response.

During the year in question, the firm added new clients including Next, TK Maxx, Vue and Boden, and introduced new techniques focused on customer experience, complemented by partnerships with Mopinion and Spotfire. It also opened an office in Moorgate, central London, and scooped the Agency of the Year and Trusted Advisor awards from client side association AURA.

MD Nick Bonney comments: 'With strong financial performance backed by continued innovation and recognised through industry awards and great client feedback, our exceptional team has a lot to be proud of in the last 12 months' performance. I'm delighted to say this performance has continued with an exceptional first quarter for 2017/18'.

Web site: www.abaresearch.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.