Thunderhead Adds Audience Feature to ONE Engagement Hub

In the UK, enterprise technology firm Thunderhead has added a feature called 'Audience' to its customer engagement platform, designed to uncover insight from every interaction in the customer journey.

Thunderhead is headquartered in London and has a development HQ in Boston. Its ONE Engagement Hub is a cloud-based customer platform allowing businesses to engage in continuous conversations with their customers across all online and off-line touchpoints. The new Audience feature builds on ONE's real-time analysis of customer behaviour to build dynamic audiences for personalisation.

Chief Product Officer Ray Gerber (pictured) says ONE 'allows forward-thinking brands to build a customer operating system that helps them build stronger and more valuable relationships with their customers and truly look beyond the journey map to real-time journey insight, actionability and next generation decisioning'.

Web site: www.thunderhead.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.