In the US, MFour Mobile Research has hired Mike Gaffney for the newly created position of Chief Revenue Officer, overseeing its Sales and Marketing teams.
Based in Newport Beach, California MFour uses GPS technology to collect information at the 'point of emotion'; and offers the SurveysOnTheGo app, accessing an all-mobile panel. Its MFourDIY solution allows researchers to program and field mobile surveys to more than one million active consumers. Earlier this year, the company received $5m in funding, which it is using to expand its business, products and staff numbers.
Gaffney (pictured) joins from content marketing exchange Sharethrough, where he served as Chief Revenue Officer. Before this, he held the same title at video advertising platform Auditude, prior to its acquisition by Adobe. Earlier, Gaffney was VP of Sales at digital ad exchange Right Media (acquired by Yahoo! for $800m), having begun his career at Oracle, before joining Salesforce.com. In addition, he sits on the Board of online ad intelligence firm Pathmatics.
In his new role, Gaffney will play a key role in driving the company's growth.
Web site: www.mfour.com .
All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.