Customer Data Platform Segment Raises $64m

Segment, a customer data platform with bases in San Francisco, New York and Vancouver, has raised $64m in a Series C round of funding, which it will invest in product development and the expansion of its team.

Founded in 2012, Segment provides a suite of products for customer data management, automatically collecting and integrating data, and sending it on to more than 200 analytics and marketing tools. Businesses can also use Segment to combine their web site and mobile data with data from additional customer touch points, in order to create a complete picture of their customers. The firm's open source software 'analytics.js' is used by more than 300,000 web sites, and processes 80 billion data points a month.

New funding has been led by the Y Combinator Continuity Fund and GV. Y Combinator Partner, with participation from existing investors Accel, Thrive Capital, Ron Conway's SV Angel, and NEA. The latest announcement brings the company's total funding to $109m.

CEO and co-founder Peter Reinhardt (pictured) comments: 'Segment sits at the center of the marketing-tech ecosystem, and this investment will help accelerate our core platform development as we centralize the data flowing through our platform and expose it in new structured ways. We're just at the beginning of the enormous opportunity to help businesses all over the world use their customer data effectively to build better products and experiences'.

Web site: www.segment.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.